Black Friday 2026 is on Friday, November 27. There are 56 days left. Below is a countdown GIF you can paste into any email, in dark, light or transparent versions, set to your store's time zone. It's rendered each time someone opens the email, so it always shows the time remaining at that moment.
Black Friday 2026 is on Friday, November 27. There are 56 days left. Below are three countdowns ready to copy, plus the generator already set to that date in case you want different colors, a different style or another closing time.
Thanksgiving falls on the fourth Thursday of November (the 26th this year), and Black Friday is the day after.
Copying creates your timer: free, no signup and editable from this browser.
All three count down to November 27 at 12:00 a.m. Eastern. If your sale opens at another time or you sell mainly on the West Coast, change it in the generator before you copy the code.
Copy the HTML if your ESP has a code block, or the URL if it only accepts images by link. All three styles are on the free plan.
The generator is already set up for this page. Change what you need and press Create timer.
Animated GIF. Recalculated every time the email is opened.
A fixed-date timer counts down to the same instant for everyone. That's the right fit for Black Friday, because your sale starts and ends at the same time for your whole list.
An evergreen timer counts a set duration (say, 48 hours) from when each person opens the email. Without a paid account the clock restarts on every open, so it doesn't work for a sale with a real end date: you'd be telling readers they have 48 hours when the sale actually closes Sunday. On the Starter plan, evergreen runs per recipient: the first open sets the start and later opens show what's left. That makes sense in automated flows, like the welcome series for people who subscribe during Black Friday week.
Treat this as a starting point and adjust the days to your sale.
| When | Timer | Why | |
|---|---|---|---|
| Teaser | Monday, November 23 | Fixed, to Nov 27 at 12:00 a.m. | Everyone is waiting for the same moment: the sale opening |
| Launch | Friday, November 27, morning | Fixed, to your sale's end (for example, Sunday the 29th at 11:59 p.m.) | From here on, what matters is how long is left |
| Last day | The day the sale ends | The same timer as the launch | The image is rendered at open, so the same URL now shows only hours |
| Extension | The day after the original end, if you extend | A new timer with the new end time | If you edit the original instead, the change also reaches emails you've already sent |
| New subscribers that week | On signup | Per-recipient evergreen (Starter) | Each person gets their own window, counted from their first open |
If the campaign rolls into Cyber Monday (Monday, November 30), the Cyber Monday countdown works the same way.
Time zones. The end is a single instant. A sale that ends at midnight Eastern ends at 9 p.m. the night before in Los Angeles. If you sell across zones, write the time and zone next to the timer.
Apple Mail. With Mail Privacy Protection on, Apple downloads images in the background when the email arrives, whether or not it's opened. The GIF may reflect the moment of that download rather than the moment someone reads it, and Klaviyo warns that countdowns may not render correctly in Apple Mail for this reason. Put the date in the copy as well.
Gmail. Gmail scans images before showing them and doesn't let senders learn where the reader is. So don't count on the reader's IP to guess their time zone. Our timer uses the zone you choose, the same for everyone.
Outlook. According to Microsoft, Outlook for Microsoft 365, 2021 and 2024 play animated GIFs unless the user has turned off Windows animations; Outlook 2007, 2010 and 2013 show only the first frame. In our GIF that frame is complete and shows the time left at open, so nobody gets a blank box.
The ending. Decide what shows at zero: a message like "Black Friday is here!" or nothing at all. For emails that count down to the end of the sale, use a separate timer with its own final message; if you extend the sale and don't update it, older emails will say it's over.
Any platform that accepts an HTML block or an image by URL will work. We have step-by-step guides for Klaviyo, Mailchimp, HubSpot and Shopify Email, covering where the block lives and how to test before you send.
Always send a test to a Gmail address and an Outlook address before you schedule the campaign.
6 styles already set up for Black Friday. Open one, set your date and create the timer. See all 6 Black Friday templates
Friday, November 27, 2026, the day after Thanksgiving (Thursday, November 26). Cyber Monday is Monday, November 30.
The one you pick when you create it. The end is the same instant for every reader: if your sale ends at midnight Eastern, it ends at 9 p.m. the night before in Los Angeles. Put the time and zone in the email copy too.
Microsoft says Outlook for Microsoft 365, 2021 and 2024 play animated GIFs by default. If the reader has Windows animations turned off, or uses Outlook 2007, 2010 or 2013, they see only the first frame, which already shows the time left when the email was opened.
The GIF shows the expired message you wrote, such as "Black Friday is here!", or a 1 pixel transparent image if you'd rather it disappear.
Yes. The image is generated when the email is opened, so your teaser, launch and last-day emails can share one URL as long as they count down to the same moment.
No. A free timer is served without any branding up to 25,000 impressions a month. Above that, a small line of text appears under the countdown; paid plans never get it.
The GIF holds 30 seconds of animation and then loops. Reopening the email requests a fresh image with the correct time.