For Klaviyo, Mailchimp, Brevo, HubSpot and any platform with HTML

Down to the last second.

Free email countdown timer generator

Design a countdown GIF, copy the code and paste it into your email platform. Every time someone opens the email, the GIF shows the real time left.

  • Free, no signup
  • No watermark
  • Paste-ready HTML

More than 1.4 million GIFs served since March 2026 (as of October 1, 2026)

From: Your store Final hours of the sale
Ends Sunday at midnight.
02
days
07
hours
56
min
47
sec
Until Sunday, 23:59

Design the GIF that gets sent

Everything without a badge is free. Anything marked Starter or Pro can be tried in the preview; to use it in an email you need that plan.

Live Preview of a countdown GIF with days, hours, minutes and seconds

Animated GIF. Recalculated every time the email is opened.

Start from
Timer typeRecurring: Starter plan
Duration for each recipient

With your platform's merge tag in the URL (Starter plan), each person gets their own deadline from the first open. Without it, every open shows the full duration.

Repeats
Days of the week

When it reaches zero it starts again, counting to the next date.

StyleYou can try Pro styles here
Free
PRO
UnitsHide days and the hours absorb them
Colors

Smooths the digit edges so they blend into that background.

Background image STARTER

Put a photo or a texture behind the digits. It needs an account on the Starter plan. Create account · See plans

More font and text options

More than 1,500 families from the Starter plan. On that plan the preview loads them from our server; without it, you see Inter.

Size
Label language
Labels
When it reaches zero

Free, no signup. You get the code to paste into your email.

This option is on a paid plan

You can try it in the preview, but to use it in an email you need the plan Starter.

    From preview to inbox in three steps

    1. Design

      Pick when it ends and how it looks. The preview shows the GIF exactly as your customer will see it.

    2. Paste

      Press Create timer, copy the HTML or the image URL and paste it into a block in your email platform.

    3. Open

      The GIF is rendered the moment the email is opened, so the time shown is the real one.

    From: Your store Black Friday starts now
    Black Friday countdown GIF: white digits in black boxes with a yellow top bar, showing days, hours, minutes and seconds

    Opened Thursday at 10:42, 2 d 23 h 36 min left

    Works with your email platform

    The countdown is a GIF image with a URL, so it works in any platform that lets you insert an image or an HTML block. Pick yours to see where it goes in each editor.

    And in email apps

    Outlook for Windows: animated in Microsoft 365, 2021 and 2024; some older versions only show the first frame, with the right time at the moment of opening

    • Apple Mail: animated on Mac, iPhone and iPad
    • Gmail: animated on web and in the app
    • Yahoo Mail: animated
    • Outlook on the web: animated
    • Samsung Email: animated
    • Thunderbird: animated

    When a countdown actually helps

    Black Friday and sales

    One end date for the whole list. Set the day and time in your time zone and the timer ends for everyone at once.

    Black Friday 2026

    Flash sale

    Offers that last a few hours. With the seconds on show, the movement is obvious as soon as the email opens.

    Launch or webinar

    Count down to the opening or the live session. At zero it can say "Available now" instead of 00:00.

    Product launches

    Abandoned cartSTARTER

    Each person gets their own deadline from the moment they open the email. It is a per-recipient evergreen timer, on the Starter plan.

    Abandoned cart

    Start from a template

    36 countdowns ready for Black Friday, Cyber Monday, Christmas, flash sales, launches and webinars. Open one, set your date and create the timer.

    See all 36 templates

    What people ask before sending

    Is it really free?

    Yes. The generator is free, needs no signup and the GIF has no watermark. A small line with our name under the digits only appears in two cases: a timer without an account that goes over 25,000 impressions in a month, or a free account whose timers add up to more than 50,000 in the month. On paid plans, never.

    How do I add the countdown to Klaviyo, Mailchimp or Brevo?

    Press Create timer and copy the code. In Mailchimp, Brevo, HubSpot or Mailjet, paste it into an HTML block. In Klaviyo, use an HTML block with the code from the Klaviyo tab. In Shopify Email, a custom Liquid section.

    Does the timer update every time the email is opened?

    Yes. The GIF is rendered on our server when the email app requests the image, so every open shows the time left at that moment.

    Does it work in Gmail and Apple Mail?

    Yes. Gmail (web and app) and Apple Mail show animated GIFs, so the seconds keep running while the email is read.

    Does it work in Outlook?

    Outlook for Microsoft 365, 2021 and 2024 and Outlook on the web show it animated. Some older versions of Outlook for Windows only show the first frame: the time shown is right at the moment of opening, but it does not tick.

    What happens when the countdown reaches zero?

    It shows the text you type in "End text" (by default, "Offer ended") or it hides, depending on what you choose in the generator.

    Is the end time based on each subscriber's time zone?

    No. The date is the same for the whole list, in the time zone you pick: the timer hits zero for everyone at once. If you want each person to get their own deadline, use an evergreen timer.

    What is an evergreen timer?

    It is a countdown that starts the first time each recipient opens the email, for example 48 hours to use a welcome coupon or recover a cart. You can create it for free; giving each person their own deadline takes your platform's merge tag in the URL, included from the Starter plan.

    Can I change the timer after the email is sent?

    Yes. The GIF is served from our URL, so when you edit the timer it changes in emails already sent too. Timers you create without an account are saved in your browser and move to your free account when you sign up; from there you can edit them any time.

    Can I use a transparent background?

    Yes. Turn on "Transparent background" and the GIF is rendered with no background, so your template color shows behind the digits.

    How many timers can I create?

    As many as you need. Each timer has its own URL. Without an account, the limit is 30 timers per hour from the same connection.

    Which fonts and languages are there?

    There are 30 Google Fonts and labels already translated into 9 languages, from Catalan to Korean. You can also type your own labels in any language.

    What data do you keep about my subscribers?

    We count how many times each timer is downloaded, per hour. We do not store email addresses: in evergreen timers, each recipient's identifier is stored as a hash. The privacy policy has the details.

    When the timer starts doing serious work

    Starter is $7 a month: 200,000 impressions, never branded, plus evergreen and recurring timers.

    Code copied