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LaunchSplit-flapPRO

Launch split-flap countdown template

Split-flap in a light version: paper-colored cards with near-black digits and a thin gap across the middle. Every second the top flap folds down and the new digit appears. It recalls a railway station board and gives the launch a sense of arrival.

Use this template License: free to use in emails

Pro style: try it free in the generator's preview. To use it in an email you need the Pro plan. See plans

Launch split-flap countdown GIF: light cards with near-black digits on a paper background, showing days, hours, minutes and seconds
Real GIF rendered by the Kauntodaun engine. 584 × 133 px · 31.6 KB 15-second sample loop.

It's the choice for brands with a light, careful look announcing a physical product: a ceramics collection, a limited edition, a store opening. On a white or cream email it blends in; on a dark one, the Black Friday or webinar Split-flap versions work better.

It counts days, hours, minutes and seconds to the launch date. The loop lasts 15 seconds and every open generates a new GIF, so the time shown is always the real one. When it reaches zero it shows "Available now".

On the Pro plan you can add a different link for when it ends: before launch the click goes to the waitlist, and afterwards to the product page.

Split-flap is a Pro style. You can try it free in the generator's preview, and to use it in an email you need the Pro plan. Paste it into an HTML block in Klaviyo, a custom Liquid section in Shopify Email or a Code block in Mailchimp.

How to use it

  1. Press Use this template: the generator on this page already has it loaded.
  2. Set your campaign's end date and time and check the time zone. Change anything you like: colors, font, units or the closing text.
  3. Press Create timer, copy the HTML and paste it into an HTML or code block in your email platform.

Updated on · AP Agency

Create your timer from this template

The generator already has the template loaded. Change the date to your campaign's and press Create timer.

Live Preview of a countdown GIF with days, hours, minutes and seconds

Animated GIF. Recalculated every time the email is opened.

Start from
Timer typeRecurring: Starter plan
Duration for each recipient

With your platform's merge tag in the URL (Starter plan), each person gets their own deadline from the first open. Without it, every open shows the full duration.

Repeats
Days of the week

When it reaches zero it starts again, counting to the next date.

StyleYou can try Pro styles here
Free
PRO
UnitsHide days and the hours absorb them
Colors

Smooths the digit edges so they blend into that background.

Background image STARTER

Put a photo or a texture behind the digits. It needs an account on the Starter plan. Create account · See plans

More font and text options

More than 1,500 families from the Starter plan. On that plan the preview loads them from our server; without it, you see Inter.

Size
Label language
Labels

Add a link to the timer: create your free account

When it reaches zero

Free, no signup. You get the code to paste into your email.

This option is on a paid plan

You can try it in the preview, but to use it in an email you need the plan Starter.

    See plans

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